Television’s Forward Trend
Okay, so there’s all this buzz regarding television programs flying around on the social web. It’s impossible to ignore and obviously has a significant effect on television networks. The question is, How can these television networks become aware of the magnitude of this online buzz and harness it to their advantage?
The company, Wiredset, may have engineered the answer. Wiredset’s Trendrr is a data tracking platform that was created primarily for the television and film industries. The Trendrr dashboard collects data from over 50 social media venues, including all the major sites, such as Twitter, Facebook, MySpace, YouTube and eBay. The collected data gives television networks an inside look at their audience demographics as well as provides a real-time feed of what’s being discussed.
In the Mashable post, The Entertainment Industry Get its Own Dashboard , it discussing that the information provided by Trendrr could be invaluable for networks in evaluating the strengths and weaknesses of their programs. The platform gives insight into who is watching their shows, what people are saying about them, and who they have to work harder to reach. One of the best characteristics of Trendrr, is that it isn’t the least bit complicated. The dashboard lays everything out in easily understandable charts, graphs and a self-updating Twitter panel. With social media chatter carrying the amount of weight that it does, having all the information right in front of their faces makes it easy for the networks to monitor and adjust their programs accordingly in order to maximize ratings.
The richness of information that a television network can obtain through a data-tracking program, such as Trendrr, is much more valuable than simple demographic data, ratings and shares. It is not simply how many people are watching a television program or how frequently a person tunes into a show, but it is the feedback that networks can gain from the people who are active in online social media that can really make a difference.
So, to all the major television networks that have yet to purchase Trendrr’s services, I urge you to please reconsider.
Trendrr is a very inclusive way to keep track of all social media at the same time. Instead of having to go to the actual websites, users can get an overview on the Trenderr site. At this point, social media seems to have no limit! Social media has a way to see how others are doing as well as improve upon their own sites. It makes me wonder what happens next. I think people are already relying on their computer’s for pretty much everything and only use TV or the newspaper when they have time. I have a feeling print and regular TV are on their way out.
Isabella, I’m not sure I’m ready to throw regular TV under the bus, but i agree, people are using the internet for almost anything and online access to television shows and special features is very far reaching. I don’t think of this movement as a way of phasing TV and print media out, but more like moving them forward.
I would agree with you, Brian. Television has been changing since its invention, so it only makes sense that it is continuing to change today. The essence of a television show is still the same, even if many people are watching it on a computer screen. I know that I personally still sometimes sit in front of my TV and flip through the channels. I don’t often click around on Hulu and watch a few clips of different shows before I settle on one. Often, though, I get on my computer with the specific task of watching an episode of a favorite show I missed earlier in the week, I watch the show, and then am finished with it.
Trendrr is great for television networks to keep up with their viewers. Not only can networks gain knowledge of who their viewers are but they can also gain knowledge of what their viewers are thinking. This is especially important for a television network. If viewers are unsatisfied with something such as a show time, the network can be informed by using this online system. In no way can Tendrr hinder television networks. It just adds to more successful customer relations.